With impressive incentives and a robust discount offer, Anderson Hardwood is once again announcing its Fall for America sale. Introduced for the first time in fall 2011, the sale was positively received by U.S. consumers who responded to Anderson’s genuine messaging and American-made quality production process. Virtually all Anderson Hardwood products are made in the U.S. and the Anderson Fall for America promotion celebrates that fact along with an industry-leading consumer coupon offer and aggressive retail sales associate spiffs.
“We found in 2011 that our Fall for America sale not only provided a game-changing coupon that helped close sales but additionally offered our customers a chance to learn more about our American-made story,” said Mollie Surratt, director of marketing for Anderson Hardwood. “Today’s consumer is becoming increasingly interested in truly understanding where materials are sourced, how American jobs are supported and ultimately ensuring that an environmentally and socially responsible production process is used. Our fall sale has become one of the most important opportunities we have to share our quality processes with our consumers.”
The fall promotion, starting September 1, will include interactive publicity on the company’s Facebook and Pinterest pages. Anderson will offer consumers an up-to-$300-off coupon, which will be made available both on andersonfloors.com and through a mobile QR tag on in-store signage.
The consumer purchase rewards include the following:
250 or more square feet earns $100 off coupon
500 or more square feet earns $200 off coupon
1000 or more square feet earns $300 off coupon
* Promotional products excluded are Lincoln 3” and 5”, Rushmore, Monroe and Bryson Collections.
A fall-themed POP kit touting the “Made In America” story and featuring a QR code linking to the online coupon offer will be showcased in retail stores, and unique local advertising materials as well as training tools are available on AndersonConnect.com for distributors and retailers. Additionally, the Anderson Rewards program will continue to be an incentive for retail sales representatives, offering $1 for every Anderson reward point earned via Anderson distributors.
Promotional training components, information and local advertising materials will be made available to distributors and retailers on AndersonConnect.com as well.
Consumers can learn more about the promotion and download a coupon on Andersonfloors.com/fallforamerica, starting September 1. The promotion ends November 30.
