An increasing number of key international brands participate in show
Over the past five years, the number of overseas exhibitors and brands participating in the show has increased from less than 30 percent in the first edition to more than 70 percent in 2011. This growth reflects the huge potential of the Chinese retail market for home wares and high-end consumer goods and is one of the reasons Interior Lifestyle China continues to attract key international brands.
This year, six country pavilions have already been confirmed and they are supported by the Federal Ministry of Economics and Technology, Germany; Association of German Trade Fair Industry; Ubifrance; Promos – Milan Chamber of Commerce from Italy; Asociacion Regal Fama from Spain; Taiwan Design Center and the Hong Kong Trade Development Council.
Interior Lifestyle China will be divided into three sections by product categories – Dining Trend, Ideal Shop, and Chic Gift.
The Dining Trend section has attracted key kitchenware brands such as WMF and Miji from Germany, BK from The Netherlands, Domo from Italy as well as Tramontina from Brazil and first time Danish exhibitor Scanpan. A variety of ceramics will also be featured at the show, including German Rosenthal and Japanese Narumi as well as IC Fu Ku which will show tableware brands such as KPM, Richard Ginovi and L-Object.
Commenting on Ideal Shop, Mr. Sha said: “This is the first time for any domestic trade show to significantly display such an advanced lifestyle concept which helps exhibitors to target potential business partners or franchisers across China. While Chic Gift will be the best place for year-end gift purchasing as it will only feature high-end and international brands.“
Ideal Shop is an integrated shop to help well-known brands convey a new lifestyle shop concept to the domestic retail market. Leading brands taking part are Brabantia (The Netherlands), Gorista (Italy) Iikuai (China), Oshadai (China), Royal Velvet (USA), Tayohya (China) and Yaang Life (China).
Brabantia and Gorista represent various lifestyle brands from Europe, while local heavyweight brand likuai will bring three concept stores to the show including Likuai Homestore, Good Goods and Tetau, which feature styles aimed at different consumer groups. Oshada, Tayohya and Yaang Life will also showcase their new products at the Ideal Shop.
Chic Gift will feature innovative and trendsetting gifts and handicrafts from all over the world which will appeal to high-end domestic gift wholesalers. Exhibitors include:
• Hconcept from Japan – creative gift and household items
• Prefer Source – various European designed products including home wares, glasses and wine accessories
• Gallery Chuan – numbered limited edition stainless steel and stone sculptures signed by the artists
• DC Agent – high-end household branded products with a unique contemporary design
For more information about Interior Lifestyle China 2012, please visit www.il-china.com
