Cevisama 2011, the International Fair for Ceramic Tile, Natural Stone and Bathrooms has centered the creative for its promotional campaign on the future and the intent to draw international visitors. The 2011 edition of the fair, which takes place February 8-11 in Valencia, Spain, continues with the visual human elements introduced in 2010.
International visitors are the core target of the Cevisama 2011 campaign creative. Cevisama’s organizers say they “hope to attract visitors who seek out big ideas, new designs, innovation and the cutting edge in interior design, architecture and public spaces.”
The new campaign tagline, "Come and you will see the future" was developed to complement last year’s message of "Home Skin". “The new image reinforces an emotional aspect alongside its commercial function. Cevisama 2011 aims to anticipate consumers' needs and to exact emotions and sensations from consumers when they visit the fair,” organizers added.
For more information, visitwww.spaintiles.info .
