NWFA Services, a for-profit subsidiary of the National Wood Flooring Association, is enhancing its Technical Call Center program in an effort to help wood flooring manufacturers reduce the burden placed upon their sales staff. The service will direct technical calls for specific manufacturer’s products through dedicated toll-free telephone numbers to NWFA staff members who are trained and knowledgeable about their products.

“The nice thing about the Technical Call Center,” said NWFA ceo, Michael Martin, “is that it allows our manufacturer members to refocus their attention on selling their products and growing their companies, instead of handling tech calls. Our technicians are trained to handle both consumer and trade professional inquiries related to wood flooring, so it’s a great customer service tool that can be utilized for a lot less than the cost of hiring and training a full-time staff person.”

Mullican program participant Neil Poland agreed. “The NWFA Tech Call Center is one of the most efficient services available to a wood flooring manufacturer as you receive the benefit of having an industry expert on your team for a fraction of the cost. We have utilized the Tech Call Center for three years and have increased the level of tech service that our company can provide to our distributors, retail dealers/contractors and consumers.”

McMinnville Manufacturing Company program participant Donna Millard added, “When someone has a question regarding installation, jobsite conditions, or maintenance, the last thing they need to hear is that someone will have to call them back. For our company, most of the time, the caller would find that no one would be immediately available to take their call. Knowing the caller can get prompt service is extremely valuable to us. We could not employ a person in-house to handle these calls for the cost of the service.  It really sets up apart from our competition, and our customers appreciate the prompt attention.”

The service is available 8 a.m. - 5 p.m. Central, Monday through Friday.  After hours, calls go into a voice mailbox system and are answered on the next business day. The cost of the program includes a monthly fee plus a per-call cost. The program currently has several NWFA manufacturer members enrolled, and handles approximately 100 calls per month per participating company.

For more information about the program, contact NWFA Services at 800-422-4556 (USA & Canada), or 636-519-9663 (international).