Bart Rich, Mohawk brand management director, soft surfaces, with SmartStrand Silk.
The recent Mohawk Solutions convention in Nashville included a wide range of new products and programs for Mohawk aligned dealers.Click herefor a 27-minute interview with David Duncan, svp marketing, as he discusses the launch of SmartStrand Silk, the addition of Peanuts character Pig-Pen to promote the 3M Scotchgard surface protector, a new partnership with Meredith Corp.'s Better TV, and more.
A retailer near one of the new displays with Pig-Pen.
Showgoers interact with puppies during an exhibit designed to promote SmartStrand Silk's softness.
