Laticrete has promoted Ken Barnum to director of major home center sales for North America. In his new role, Barnum will be responsible for all Laticrete sales initiatives and related activities with the top three major home centers. He is experienced with “all levels of product development at Laticrete and his knowledge of the retail channel provide a strong foundation to meet the demanding requirements of this important position.”
“The main goal is to expand the Laticrete brand in the major home center channel,” said Barnum. “We’ll continue to provide unmatched service while focusing on helping our partners in this channel increase revenue and profits in the tile and stone category. Whether that’s through promotion, product innovation or education, the end goal is to be the best possible partner we can for them.”
“Ken’s education and work experience are well-suited to meet the requirements of this position,” said Ed Metcalf, Laticrete president, North America Division. “His familiarity with the needs of customers in this channel and his awareness of the products they buy will assure he gets off to a running start.”
