The Chattanooga Advertising Federation recently presented Shaw Floors with two ADDY Awards. The Shaw Anso nylon Consumer Brochure won a Gold ADDY Award and the 2008 Shaw Sustainability Report won a Silver ADDY Award. ADDY is a creative awards program developed by the American Advertising Federation.

“Shaw is proud to be recognized for the work of our Creative Services division. Our company is dedicated to investing in a talented team of designers and creative professionals in order to offer Shaw customers the tools they need to succeed in their respective retail environments,” said Kathy Young, Shaw’s residential director of creative services.

According to Shaw Art Director Michelle Nelson, the Anso nylon Consumer Brochure highlights Shaw’s long-standing commitment to leadership in the design of sustainable products, while showcasing the company’s Anso nylon. All Anso nylon products are SCS certified post-consumer recycled content equivalent of 25 percent and recyclable in the cradle-to-cradle model at the Shaw’s Evergreen Nylon Recycling facility in Augusta, Ga. To date, the company has recycled nearly 300 million pounds of Type 6 nylon products like Anso nylon. Anso nylon is the oldest and most consistently marketed fiber brand in the flooring industry.

“We strive to produce work that appeals to the target audience by staying attuned to trends in color, style and design-and applying our findings to the work that represents Shaw in the face of our retailers and consumers,” said Nelson. “It’s an honor to be recognized with a Gold ADDY for our work.”   

The company’s inaugural sustainability report, which won a Silver ADDY award, charts Shaw’s sustainability progress in more than 50 pages. It also reflects the global flooring provider’s fully vertically integrated organizational footprint, detailing progress according to three pillars of sustainability: Corporate governance and social responsibility, operational and environmental excellence, and innovative products and services.

“The Shaw Sustainability Report is one of the most important pieces that Shaw Creative Services has produced. The report is the first in the industry and highlights a legacy of environmental commitment,” said Emma Williams, environmental communications manager for Shaw and author of the report. “The report is an invaluable resource for Shaw customers and sales force to learn more about where we’ve been, where we are and where we’re going in the future.”

The ADDYs attract more than 50,000 entries a year in local ADDY competitions. Local ADDY Awards are the first of a three-tiered national competition. In the first tier, local entrants compete for recognition as the best in their markets across the nation. In the second tier, local winners such as Shaw will compete against other area winners in one of 14 district competitions. District winners then compete in the third tier which is the prestigious national ADDY awards competition.