Case Study: Mullican Unveils Engineered FSC-Pure Products
In keeping with its commitment to fostering environmental sustainability, Mullican Flooring will unveil a new line of engineered hardwood flooring this fall that is certified 100 percent PURE by the Forest Stewardship Council (FSC).
Mullican’s FSC-PURE engineered products are available in 10 colors, including three- and five-inch hand-sculpted selections, and represent an extension of the company’s Green Haven line. The Johnson City, Tenn.-based company introduced Green Haven earlier this year, making Mullican the nation’s first hardwood floor manufacturer to offer a solid domestic FSC 100 percent-PURE flooring (certification No. SCS-COC-002109).
The FSC is an international organization that promotes environmentally appropriate management of the world’s forests. An FSC 100 percent-PURE certification means the flooring is made entirely of wood originating from FSC-certified forests.
“One of our goals as a company is to produce beautiful, affordable floors that address recent mandates and higher standards of environmentally sustainable construction,” says Brian Greenwell, Mullican’s vice president of sales and marketing.
The company’s solid domestic Green Haven, available in 16 different styles, has already become popular among builders and developers seeking to meet Leadership in Energy and Environmental Design (LEED) certification requirements, which include using a minimum of 50 percent FSC-certified wood-based materials and products.
LEED certification is a rating system established by the U.S. Green Building Council for assessing environmentally sustainable construction. Through the rating system, builders and developers can win credits or points on construction projects if specific “green” standards are met.
“The new FSC-certified engineered products are the next step for us. We have worked very hard to jump through all the necessary hoops to give consumers and builders flooring products that meet strict sustainability requirements,” Greenwell says. “We plan to continue to develop these types of products to comply with the highest standards of environmental stewardship.”
FSC standards represent the fastest-growing forest certification system in the world, and seven percent of the world’s productive forests are FSC certified. The independent certification organizations assess forest management and chain-of-custody operations against FSC standards, and each certificate holder is audited at least once a year and must fully comply with FSC requirements to achieve and maintain certification. The FSC label provides a credible link between responsible production and consumption, enabling the consumer to make socially and environmentally responsible purchasing decisions.-Tressa Samdal
More about Mullican
In addition to the company’s headquarters, Mullican Flooring has plants in three other locations – Norton, Va.; Holland, N.Y.; and Ronceverte, W.Va. The company is known for its quality and diverse range of products that include hand-sculpted selections, exotics and engineered floors. For more information, visit www.mullicanflooring.com.
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