The newNeoCon.comwebsite has launched, offering digital product search and other information about the NeoCon World’s Trade Fair, set for June 14-16 at the Merchandise Mart in Chicago.
The newNeoCon.comwebsite has launched, offering digital product search and other information about the NeoCon World’s Trade Fair, set for June 14-16 at the Merchandise Mart in Chicago.
The new NeoCon.com includes MyNeoCon, an interactive platform to help attendees explore exhibitors and products in advance of the show and save favorites to their NeoCon Guides. Attendees are encouraged to share their NeoCon Guides with colleagues and to use a copy of the guide to help make the most of their time at the show.
“MMPI is excited about this new venture because it gives our showrooms and exhibitors another platform on which to reach their customers,” said Mark Falanga, svp of MMPI, which hosts the show.
NeoCon.com will include various grade offerings for exhibitors, providing access to client insight and enhanced brand visibility online. “Perhaps the most exciting aspect of NeoCon.com is its ability to elevate the longevity of conversations, transactions, and overall energy surrounding NeoCon 2010,” said Jacob L. Slevin, co-founder and CEO of Designer Pages, which helped set up the new site. “By way of NeoCon.com, NeoCon will now last the entire year, helping maximize an exhibitor's return on investment into the show.”
NeoCon.com will also broadcast editorial feeds during the show on NeoCon Live. Considered the “virtual press room” of NeoCon.com, all media covering the show will have an opportunity to submit editorial to be syndicated on NeoCon Live. This coverage will be a collaboration with various web media partners like Archinect, Inhabitat, Design-Milk, and others.
"Neocon.com is easily the most exciting new addition to NeoCon World's Trade Fair," said Sandy Soroush, svp Davis Furniture. "With the NeoCon.com Customer Relationship Manager (CRM), we now have smart tools to better engage attendees."
The expanded functionality of MyNeoCon will be available to attendees and exhibitors starting May 1, according to MMPI.
