National Floor Trendsasked companies in the flooring business for their 2009 game plan. On the heels of a year that was enormously challenging for many in our industry, we wanted to present some of the strategies that will shape the months ahead. What ideas and innovations can retailers, contractors and distributors look forward too? What is your unique and specific plan to capture new business?
In short, we asked those participating “What is your message to the floor covering industry?”
We also encouraged those participating in ourWho to Watch in 2009special section for their perspective on current market conditions and their forecast for the coming year. While it is no secret that the economy has soured, there is wide agreement that there is pent up demand for new flooring. The challenge now is to translate that demand into a fatter bottom-line.
We often hear from manufacturing executives who tell us the biggest challenge is getting their products noticed. With countless options available in every segment of the business, consumers can be forgiven if an array of eye-catching designs and beautiful color schemes overwhelms them. Also noteworthy are the technical strides seen in today’s flooring. Today’s flooring is far more durable, versatile and environmentally friendly than ever.
There are a great many participants in the flooring industry who feel they have a story to tell. They are confident that once the trade has a better understanding of how unique and innovative their products are, they will be able to cut through the clutter. It is in this spirit that we present this section,Who to Watch in 2009.
