There’s a certain customer out there. No doubt you’ve met her. She has a few kids, a dog, a job and a lot to do every day. When it comes to flooring, she’s a pragmatist. She knows she doesn’t live in a magazine ad. She lives in the day-to-day. Where real life happens. Where dogs run with muddy paws through the kitchen. And kids play soccer in their bedrooms – with their cleats on. But like any smart shopper, she wants it all. And so practical better be beautiful, too.

Fortunately, for us – and for you – there’s quite a few of “her” out there. Customers who want exactly what Tarkett® offers: smart, tough, beautiful, life-resistant floors. Floors that deliver real value, day in and year out. Floors that help your customers enjoy the day-to-day, whether it’s wash-the-dog day or play-with-glue-and-scissors day.

Take Tarkett Laminate. It’s realistic, durable, beautiful and built with Americore™, the only 100 percent hardwood core available. In fact, Tarkett Laminate has the highest industry ratings for indentation (IC3) and wear resistance (AC4). So, it’s tough enough to stand up to the day-to-day.

Tarkett FiberFloor® is comfortable on the outside and scientifically engineered on the inside. That’s because it’s built with TechniCore™, our uniform foam layer cell construction that protects against indentation and instability. Nothing else can resist water, moisture, indents, scuffs and scratches – and look this good doing it.

1-877-TARKETT, www.tarkettna.com

Tarkett Vinyl Sheet is the original beautiful everyday floor. The one we built our company on, a company that is now the world’s leading manufacturer of resilient vinyl flooring. Designed to fit any lifestyle and priced to fit any budget, our vinyl sheet floors are wear-tear-rip-and gouge-resistant.

NAFCO® by Tarkett Luxury Vinyl Tile offers your customers a natural look without the natural limitations. Each tile and plank is unique – for a custom look and feel. Our naturally textured and toned tiles, planks, stone and slate flooring are engineered to last longer than the real thing – and with a lot less maintenance, thanks to a revolutionary wear layer we call Tritonite™. This patented ceramic coating technology embeds millions of suspended ceramic microspheres in our urethane finish, providing unsurpassed protection against abrasions, scuffs, scrapes, stains and scratches.

Welcome to the day-to-day. Where life happens. On Tarkett floors.-- Gary Finseth, Director of Marketing, Tarkett, Inc., Residential