BASF announced that its use of “green power” for a portion of its carpet-backing latex production has earned the company “Green Power Leader” status in the Tennessee Valley Authority (TVA) Green Power Switch Program. TVA's green power, which is derived from solar, wind and methane gas, is certified by Green-e, an independent consumer protection program for the sale of renewable energy and greenhouse gas reductions in the retail market.

“Our purchase of Green Power for carpet-backing latex production at our Chattanooga, Tennessee, facility is important to a number of our carpet customers,” said Bert Templeton, carpet business manager for the BASF Dispersions and Pigments business in North America. “This is but one of many tools BASF is offering its customers to give them a competitive edge, in addition to supporting the development of renewable energy resources in the region."

“The TVA Green Power Switch program helps to reduce the environmental impact of electricity production from use of coal and oil,” said Gerhard Schumacher, operations director for the BASF Dispersions and Pigments business in North America. “Although it comes at an extra cost, it provides a way for manufacturers to reduce the carbon foot print of their operations and their customers’ products.”

For more information on the TVA Green Power Leader Program, visitwww.tva.gov/greenpowerswitch/bizlist1.htm.