Armstrong’s
StrataMax loose-lay flooring, pictured here in Monte Vista, was the top winner
in the NFT Styling Excellence Awards, resilient category.
Editor’s note: The following is one in a series of profiles highlighting the winners of this year’sNFTStyling Excellence Awards. Entries were judged earlier this year by showgoers at Surfaces and by readers online. A complete list of winners is available in the April issue ofNFT.
Armstrong is set to more than double the number of SKUs in its StrataMax line of loose-lay resilient flooring this month, and based on the favorable response to the product by retailers and showgoers at Surfaces, it’s not hard to see why. The company won the first place NFT Styling Excellence Award in the resilient category for its StrataMax floor.
According to Allen Cubell, vp product management for residential resilient at Armstrong, the new designs will build on the 14 SKUs currently available in wood and stone looks. “We’re going to go a little out of the mainstream and add some diagonals, some overall designs and some concrete looks, to name a few,” he says. New products will also feature a heavier construction and include a light commercial warranty.
StrataMax resilient flooring features the company’s ToughGuard II composite bottom layer, made using 70 percent stone. The construction offers excellent durability and several installation benefits, Cubell says. Namely, floors can be installed as a loose lay floor without the worry of rips, tears or gouges. “Retailers, managers and builders don’t need to glue the floor down,” Cubell notes. “It can be installed right over OSB. It’s creating a lot of opportunities.”
