The World Floor Covering Association is partnering with Meredith Corp., publisher of Better Homes and Gardens, to offer a new annual consumer magazine dedicated to flooring. The new publication, calledFlooring,will be available in “thousands of retail outlets across the country. Plans call for the first issue to be published Oct. 28.

The World Floor Covering Association is partnering with Meredith Corp., publisher of Better Homes and Gardens, to offer a new annual consumer magazine dedicated to flooring. The new publication, calledFlooring,will be available in “thousands of retail outlets across the country. Plans call for the first issue to be published Oct. 28.

Commenting on the partnership, WFCA president and CEO D. Christopher Davis said his group “could not have found a better fit for our foray into publishing.”

“Meredith is the leading publishing company serving our industry’s primary target consumer,” he said. “Their titles reach over 135 million American women, giving them the largest reach in the industry.”

Circulation is expected to be 350,000, with a potential viewership of 1.4 million, the WFCA said.