Dear Retailers,
Alloc and Berry Floor are committed to success for our retailers. This commitment is not merely a sentence in a corporate statement; it is a commitment we live out in real, practical ways as we do business with distributor and retail partners everyday.
For example, we’ve recently introduced a phenomenal tool for retailers and their customers: U Design. U Design is a web-based, interactive design program that lets viewers “place” our laminate flooring products in an array of room scenes. The program gives users the ability to participate in a design process, encouraging a more informed and fun product selection. Retailers benefit because it gives customers in the midst of selecting flooring the chance to get better ideas and information. Retailers benefit from our investment in this interactive tool, with no cost to them. Yet they’re sure to find consumers who’ve used U Design to be better prepared to make a purchase.
Also, we’re consistently creating promotions to help retailers sell on the showroom floor. This makes our Alloc and Berry Floor products more appealing not only for consumers but for retailers as well. Our promotions are turn-key for retailers; there is typically little or no paperwork for the retailer though they reap the rewards of the enhanced selling opportunities that consumer promotions provide. Likewise, we provide in-store signage and POP to make sure retailers can easily get the word out to their customers.
We’re currently running a promotion called “Planks = Tanks.” Consumers earn $5 toward a gas card for every carton of select Alloc or Berry Floor products they purchase. The consumer is responsible for submitting the paperwork to receive the gas card, yet the retailer can use this timely, creative promotion to bolster sales.
At Alloc and Berry Floor, we understand that our ‘big picture’ goals must always translate down to even the smallest retail selling location. As we develop products, enhance performance capabilities, create merchandising and upload web content, we never lose sight of the fact that, ultimately, it all comes down to a moment between a retailer and a customer. Everything we do must make that moment between sales person and consumer positive and effective, so that the deal is sealed. We strive to offer retailers the right product and the right support so that their jobs are made easier, so that successful selling is a natural outcome.
As we pool the collective resources of our two trusted brands, the ideas and opportunities for both Alloc and Berry Floor are only getting better. By joining forces yet maintaining the uniqueness of each brand, we’re increasing our presence in the market to offer retailers even more product alternatives and opportunities to sell. We see our retailers as partners; they are our representatives in the marketplace, and we are committed to supporting them in innovative ways for continued success.
Sincerely,
Bengt Rasin
CEO
North America & Alloc AS Norway
