The World Floor Covering Association recently wrapped up a two-city media
tour with stops in New York City and Des Moines. The WFCA asked more than
thirty Surfaces 2008 exhibitors to showcase their newest products in the tour,
including green flooring derived from corn and leather tiles made using
recycled car seats.
The WFCA invited press from a wide range of leading
consumer and shelter publications, includingGood Housekeeping,
Country Living, Woman’s Day, Ladies Home Journal, Better Homes and Gardens
Special Interest Media, Meredith Corp. BooksandDecorating
Magazine.
According to the WFCA, the
reception from the media “has been exceedingly positive, with nearly all reporting they
plan on using the information provided in feature articles in upcoming issues.”
“Our goal is to educate the
consumer, simply gain more exposure about flooring and generate additional
sales for our members,” said D. Christopher Davis, President & CEO,
WFCA. Davis, along with Leah
Gross-Harmon, principal of PR agency The Story Dept., conducted the media
tours.