Staffers from Pergo and Cinderella Carpet One in Salinas, Calif., celebrate the grand reopening of the flooring store. Also pictured is “Pergo,” the Great Dane that stars in the laminate flooring maker’s newest print and television ad campaign. During the recent reopening, Pergo sponsored a two-day tent sale to expose local consumers to the benefits of laminate flooring and offer hands-on demonstrations. “This was a great opportunity to build Pergo brand awareness and loyalty among consumers while also celebrating our long and successful partnership with Cinderella Carpet One,” said David Small, Pergo’s director of marketing.
