According to All Tile president Bob Weiss, Formica Flooring is a good fit for the distributor. "Formica Flooring is a great brand, not only because consumers have immediate name recognition with it, but because the company behind it is so strong," he said. "They've got amazing domestic and international manufacturing capacity. And they came to the table with a plan to support us as a distributor, and to support our retailers with top-notch marketing tools."

Noted Ken Peden, Kronotex executive vp, All Tile is "a very strong name in the business."

"Its distribution network and historically superior logistics are just what we need in launching the Formica Flooring brand," Peden said.