Ceramic tile installation manufacturer Custom Building Products has appointed Mark Longfellow and Brad Potter to serve as new regional sales managers. Longfellow will oversee the Northwest region — which includes Alaska, Washington, Oregon, Utah, Idaho, Nevada, and Northern California — and concurrently serve as national business development manager of the company’s backerboard market. Prior to joining Custom, Longfellow worked as the national sales manager for James Hardie Building Products.

Brad Potter will oversee the Southwest region, including Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Alabama, western Tennessee, and portions of Florida. Prior to joining Custom, Potter spent 11 years with Daltile, most recently as manger of the Richardson, TX, branch.