Florim USA, a new domestic tile manufacturer, is being launched as a subsidiary of the Florim Ceramiche Group of Fiorano Modenese (Italy). The new unit will manufacture and market porcelain and ceramic tile under existing brand names such as Gold Seal, Esquire and Classic, as well as the recently introduced American Florim brand.

Mino Baldini has been named president of Florim USA and Augusto Farina will lead Florim USA’s manufacturing division.