The acquisition of Mansfield is part of Corona's strategy for aggressive global growth in the plumbing products business. Corona is the No. 1 sanitaryware player in Colombia, with brand names including Corona and Mancesa. The company exports 51 percent of its sales to more than 20 countries throughout the Americas and Europe.
Corona has a long-term strategic interest in Mansfield. The companies will focus on maximizing the synergies between its U.S. and Colombian operations to expand their combined market share in the Americas and to leverage their manufacturing expertise.
Corona believes that there are significant opportunities for reciprocal learning and cultural enrichment between the two companies. The Corona board of directors has expressed its desire to retain the existing Mansfield management team and has confirmed Kevin Oak as president. Oak will report to Ceramicorp Chief Operating Officer David Abramowitz and Julio Manuel Ayerbe, currently CEO of both Corona and Ceramicorp.