The award was presented by Jeff Golden, publisher of National Floor Trends. NFT and its sister publication Floor Covering Installer co-sponsored the WFCA Affiliate Roundtable Meeting held during Surfaces 2004.
Second-place honors were presented to the Chicago Floorcovering Association, and a tie for third place was made between the Nebraska-Iowa Floor Covering Association and the Maryland/Northern Virginia Floor Covering Association. Honorable mentions were given to the San Diego County Floor Covering Association and the Sacramento Valley Floor Covering Association.