Shaw's Hard Surfaces division has launched the "Earn Extra Cash!" incentive program for Shaw Laminate customers to promote sales on its new laminate introductions. Launched on May 1, the incentive runs through July 10, and offers $2, $3, $4, and $5 per carton on 11 of Shaw Laminates' newest styles featured in the Laminate Design Gallery display.

"We appreciate the valuable role of retail sales associates and want to recognize their contributions by offering our "Earn Extra Cash" promotion," said David Wilkerson, vice president of Hard Surfaces. "This incentive will reach a large number of associates, since it covers a variety of products included in our new Laminate Design Gallery display."

"Earn Extra Cash" products include seven of Shaw's TouchableTexture laminate products, including Rustic Expressions Pine, Rustic Expressions Oak, Cumberland Oak, Crestview Oak, HighPoint Oak, HighPoint Oak Plus, and Natural Splendor II. Other laminate styles featured are Natural Sensations II, Rustic Sensations, Homespun, and Sentimental.

Retailers have been sent redemption forms to keep track of their sales during the "Earn Extra Cash" promotional period. Minimum redemption requires $25 in earnings. To obtain more information, retailers should contact their local Shaw Hard Surfaces sales representative or direct inquiries to (706) 275-3258.

The Hard Surface division is also running a quick-ship promotion on 10 ceramic products: Holiday, Lexington, Rock, Odesa, Ombra, Atlas, Baja, Collage, Trenton, and Tripoli, with coordinating trims and accents included in the promotion. The division promises order shipment within 24 hours of credit approval, with upgrades offered if orders are not filled within the time frame.