The main enhancements are a wealth of informational features, educating customers on products and services prior to visiting their local Flooring America showroom. Website visitors can now research every floor-covering category by type and brand name; request a free catalog; review design tips, floor care and cleaning advice; arrange for an in-home design consultation and free pre-measure; apply for Flooring America credit; and obtain driving directions to their nearest showroom.

In addition, Home Emagination, Flooring America's interactive decorator, will search a store's merchandise for specific colors, textures, and grades of carpet, as well as incorporating all the hard-surface floor coverings carried by the nationwide flooring retailer.

On the retailer side, Flooring America members are able to personalize their marketing messages and store information, emphasizing special inventory, unique customer services, or promote local competitive advantages. Customers can print coupons from store marketing campaigns, read profiles of the showroom personnel, and even apply online for available positions on the store's staff.