Warren, who is responsible for managing and implementing the company's marketing strategy, reports to Columbia Director of Business Development Steve Bunch. He comes to Columbia from Milliken & Co. of LaGrange, Ga., where he was market brand business manager.

"Patrick has earned a great reputation in the industry, not only as an excellent communicator but also for increasing market share and developing new products," said Columbia President David Wootton. "Columbia will benefit from his leadership and strategic skills."

Warren, along with his wife Becky and two children, will relocate to the company's headquarters in Danville, Va., during the summer months.