This spring, Mohawk is staging its second national sale, the Mohawk "Colors of Spring" promotion.

This spring, Mohawk is staging its second national sale, the Mohawk "Colors of Spring" promotion.

The sales event, which runs through May 8, will involve more than 2,000 Mohawk Floorscapes and Mohawk ColorCenter dealers across the country, who have specially decorated stores and planned local ad campaigns to complement Mohawk's national efforts.

Dealers participating in Mohawk "Colors of Spring" receive numerous promotional support materials and services, including: national television advertising for Mohawk ColorCenter and Mohawk Floorscapes stores, national print advertising in major consumer shelter publications, a Mohawk FloorCare Essentials coupon offer, a special consumer credit offer, preformatted television advertising that dealers can customize for their own local TV campaigns, POP kits, ad kits, direct mail and private sale opportunities, and an exclusive mini-website and retailer locator.

For more information about Mohawk Floorscapes or Mohawk ColorCenter programs, retailers can telephone (800) 241-4900 and speak to Mark Olson (East Coast) at extension 24959 or Rodney Mauter (West Coast) at extension 24956.