Karndean Designflooring is revolutionizing the luxury vinyl flooring retail experience with the introduction of Karndean Design Aesthetics, a new program designed to create more personalized, boutique-like shopping experiences for homeowners.

The innovative program introduces holistic design perspectives that shape the look, feel, and function of entire spaces. Each aesthetic represents a distinctive style and mood, with curated flooring recommendations to help homeowners bring their vision to life.

"We want to help our retailer partners give customers a first-class buying experience, from inspiration through installation," said Julie Thomas, Karndean retail channel manager. "Karndean Design Aesthetics will be a valuable addition to their selling toolbox. They'll give our retailers additional expertise that inspires confidence while providing a personal touch that differentiates their business."

The program empowers retailers with additional design expertise to better understand customers' interior design preferences and guide them to the perfect luxury vinyl floor. To support implementation, Karndean will provide print brochures, online content, and product knowledge training to help retailers integrate this new resource as part of an elevated customer experience.

The three design aesthetics are: Prana, cozy spaces inspired by the calm and relaxation of yoga breathing exercises; In CTRL, modern, minimalist spaces inspired by the sleek design of the digital age; and Mix & Max, mood-enhancing spaces that express creativity while sparking imagination.

Karndean Designflooring retailers can now offer customers more than just beautiful products – they can deliver comprehensive design guidance that transforms the traditional flooring purchase into a personalized design journey.