Zillow's 2024 search data reveals evolving American home preferences, with ranch-style properties leading the top 10 most-searched attributes, followed by lakefront properties and duplexes. The company's enhanced natural language search feature provided insights into regional trends and unique buyer interests.
Swimming pools dominated searches in 38 states, while garages appeared in top-three searches across 46 states. Regional preferences emerged, with Maine uniquely prioritizing farms and coastal states focusing on pet-friendly properties.
Some unconventional searches stood out, including a Colorado resident seeking a home with a roller coaster and searches for "haunted" properties appearing in 22 states. Popular destination searches centered on waterfront locations, with Myrtle Beach, Lake Tahoe, and Long Island topping the list.
The data also highlighted distinct lifestyle clusters, with states like Michigan and Hawaii attracting outdoor enthusiasts, while New York and Pennsylvania saw high interest in urban features like downtown locations and high-rise living.
