Bentley Mills is expanding its product portfolio to include wool area rugs. Prima Vista features fully customizable, hand-tufted, hand-loomed and hand-knotted rugs made from 100% New Zealand wool, celebrated for its color consistency and longevity. Every Prima Vista area rug is handmade and fully customizable by size, shape and edge detail. Wool/silk blends are also available.

Designers begin with the “inspiration library” of 50 patterns—choose one or start from scratch—and 300 yarns in the Prima Vista pom set. An easy-to-access and use “First Look'' tool further simplifies the process, allowing designers to input exact specifications, view designs in their project spaces, and create and order samples. Formal renderings for approval are ready in as few as three days; physical samples are delivered within four weeks. 

Custom patterns can also be created in collaboration with Bentley’s in-house Prima Vista design team. In standard dimensions, hand-tufted and hand-loomed finished rugs are delivered in 8-10 weeks. Hand-knotted rugs are delivered in 12-14 weeks.