Broadlume, a leader in flooring technology, announces the launch of their Digital Retailing program. This new program bridges the technological gap between manufacturers and retailers, improving how they work together to sell flooring. 

Digital Retailing is technology that enables shoppers to complete most of the transaction online and finalize it in a showroom. It offers customers a shopping experience where they can easily discover products, seamlessly communicate with a store, and navigate the buying process without friction.

 By allowing customers to learn about products online, visualize them in their homes, and order product samples directly to their doorstep, retailers will achieve higher close rates and an increase in sales as they engage with knowledgeable, ready-to-buy shoppers. With Digital Retailing, informed shoppers are 5.4x more likely to submit a lead online. 

Every customer interaction will live inside Broadlume’s DealerHQ. Retailers can view the most visualized products, track the delivery of sample orders, and view every essential data point within the shopping journey. The Digital Retailing program allows retailers to exponentially improve how they operate their stores.

As of today, Mohawk, Belknap-Haines, Liberty Home, Chesapeake Flooring, The Dixie Group, Masland, TRUCOR, DH Floors, Fabrica, Hallmark Floors, STARK, Prestige Mills, and Raskin Industries have committed to providing Digital Retailing to their aligned retailers, with more manufacturers to be announced shortly.

For more information about Broadlume's Digital Retailing platform and how retailers can benefit, join Broadlume’s special webinar on Wednesday, October 25th at 1 pm (ET).