Floor Coverings International (FCI), an Atlanta-based franchise with locally owned mobile flooring showrooms, reported strong growth so far this year with 39 franchise location openings and 43 franchise signings year-to-date, with the goal of 250 operating franchises by year-end.
The company said franchise inquiries are up 45% year-over-year and aims to award 90 total franchises by year-end. Since its launch in 1988, FCI has built a network of 225 franchises across the country, serving more than 400,000 customers.
“With a focus on personalized service, quality products, detailed communication, and a seamless installation process, we’ve built a solid reputation and positioned ourselves for remarkable franchise growth,” said Tom Wood, president and CEO of Floor Coverings International. “The future is bright – our development team has an ambitious growth trajectory with a goal to have 350 franchises over the next five years, and average unit volumes soaring above $2,000,000. Key to achieving this will be our continued strong commitment to our dedicated franchisees who are the cornerstone of our success.”
FCI said it has invested millions of dollars into marketing initiatives to strengthen brand awareness, including 22 marketing co-ops, a national ad fund, brand refresh, new website, etc., and as a result, franchisees are seeing the impact. According to FCI’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022.
Challenging brick-and-mortar concepts, FCI brings the shopping experience directly to customers’ homes. The Mobile Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Design associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, FCI has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.
