Synchrony (NYSE: SYF), a premier consumer financial services company, and retail and wholesale floor covering group CCA Global Partners, today announced the renewal of their strategic financing partnership. The multi-year agreement enables CCA cardholders to finance flooring, kitchen, bath, and lighting products and services, plus bikes and fitness equipment from all 2,000 member locations.
Recent enhancements to CCA’s program include:
- Expanded promotional financing offerings
- Online shopping cart processing integrations
- Expansion of digital tools scaled to members including Synchrony’s Direct to Device and dApply, which allow customers to apply safely and securely via their personal devices
- Location-specific purchase prequalification process, allowing customers to receive an offer of credit in seconds without an impact to their credit score.
“Our long-term financing partnership with Synchrony has been crucial to the growth of our member businesses, often resulting in repeat sales among customers,” said Jim Acker, CFO, CCA Global Partners. “We look forward to collaborating with the Synchrony team to continue to offer advanced, digital capabilities that help to engage more customers, simplify the purchase experience, and increase the lifetime value for our customers.”
“Synchrony has been a trusted partner of CCA since 2009. The multi-year renewal of our agreement reaffirms our commitment to the diverse group of global flooring and design retailers that CCA represents,” said Curtis Howse, executive vice president and CEO, Synchrony Home & Auto. “Our partnership allows flooring customers to finance what they want and need, thus helping retailers to build customer loyalty and grow their business further.”
For more on CCA Global Partners, click here.
