Wow Design, a tile design studio specializing in the creation and development of unique tiles with high added value, will be taking part in the forthcoming edition of Coverings, the US ceramic tile show held in Orlando from April 18th to 21st.
At the event, Wow will be introducing distributors, architects and interior designers to its latest small-format tiles with their signature designs, all conspicuous for their materiality and strong authenticity.
WOW Design will also be presenting its products at a new stand: a spacious display area with high added value, designed by the interior design team from Summumstudio, where visitors can gain an insight into the company’s different tiles, with their one-of-a-kind designs and strong natural appeal. Wow Design and Summumstudio have been singled out to receive numerous joint international awards for their ephemeral architecture.
At this edition of the U.S. tile show, Wow Design will showcase a wide array of small-format tiles with different geometries, including flat, volumetric, natural-look and glossy tiles. Likewise, American visitors to the stand will be given an exclusive foretaste of the new designs to be launched next autumn by the company at Cersaie.
The Abbey Stone collection: timeless appeal
The Abbey Stone series reproduces stone naturally aged and worn by the passing of time. It comes in a matte finish in 44x44cm (17.3”x17.3”), 22x22cm (8.6”x8.6”) and 11x11cm (4.3”x4.3”) square formats or 22x44cm (8.6”x17.3”) and 11x22cm (4.3”x8.6”) rectangular ones. These porcelain tiles can be used indoors, outdoors and in wet areas, thanks to their non-slip grip. They come in a choice of three soft colors: Sintra, Lina and Cluny.
The Rebels collection: the beauty of imperfection
The Rebels collection has a deliberate slightly unfinished appearance in a glossy or matte finish. This last version gives the glazed surface a watery effect, evocative of traditional tiles. The collection comes in a 5x15cm. (2”x6”) format, suitable for use on both walls and floors, in a broad-ranging choice of 18 colors, perfect for creating unique bespoke projects.
The resplendence of the Glow collection
If you are looking for a collection with a glossy, almost crystalline appearance, then the Glow series, as its name indicates, is the one for you. This 5.2x16cm (2”x6.3”) rectangular wall tile collection, in a choice of 6 colors, features a plain-colored field tile and a décor with differing inter-combinable geometrical surface designs. The décor’s 10 models come in a random selection in each box, perfect for creating continuous designs. A collection conceived to infuse settings with high luminosity.
The transparency of the Aquarelle collection
The Aquarelle collection is a delicate, elegant glazed tile collection that emulates the effects of colors diluted in water, applied in transparent layers like a watercolor. This watery effect generates a sense of depth and movement on a tile surface with a high transparency. The wall tiles come in a 7.5x30cm (3”x12”) format in two designs: a rectangular model and another smooth-contoured one, thanks to its rounded edges. Aquarelle is available in a choice of 6 different colors.
The Twister collection, ongoing movement
The Twister series is a wall tile collection brimming with vitality and movement. It comes in a 12.5x12.5cm (5”x5”) format, in a choice of 8 glossy colors. This is a collection with huge design potential. With just 3 tile models, numerous different continuous patterns can be created, thanks to their straight and curved designs.
As well as the above collections, Wow Design will also be presenting Casbah, Hammer, Icon and Roots in new 44x44cm (17.3”x17.3”) and 22x44cm (8.6”x17.3”) formats, and Sweet Bars.
Wow Design has a strong presence in the North American market, which accounts for 40% of its sales. It has head offices in Virginia, in addition to three logistics centers.
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