Dalton Carpet One has launched a new division designed to bring its flooring expertise and wide range of product choices directly to the customer. Backed by more than 40 years of service excellence and customer satisfaction, Dalton Floor Tailor makes shopping for flooring easier and more convenient than ever before. With the debut of the division’s website at DaltonFloorTailor.com, customers can now schedule an appointment for an in-home visit and answer a variety of questions online from which Dalton Floor Tailor’s Flooring Experts will curate samples.
“Ever since we first opened our doors in 1979, Dalton Carpet One has always been focused on the customer experience,” said Kristin Sailors, marketing and public relations manager of Dalton Carpet One. “If we learned anything from the last couple of years, it’s that people crave convenience and they want their homes to be beautiful, as well as functional. With more and more people working from home, many of us are spending more time there than anywhere else. That has brought a boom to the renovation industry. The Dalton Floor Tailor model offers a tailor-made opportunity for homeowners to make significant changes to the look of their home’s interior with our easy four-step process.”
The Dalton Floor Tailor’s four-step process comprises:
- Schedule: An online element that allows the customer to schedule their In-Home Appointment and answer a series of questions related to their living spaces, such as desired colors and materials.
- Select: During their In-Home Appointment, Dalton Floor Tailor’s Flooring Expert will present professionally curated sample selections based on the answers supplied online, narrowing down choices to the ideal products and colors.
- Measure: The Flooring Expert will measure each space precisely, then outline available financing options and schedule installation.
- Install: Dalton Floor Tailor’s Certified Installers will install the new flooring for the homeowner to enjoy for years to come.
Dalton Floor Tailor offers a broad selection of carpet, hardwood, laminate and luxury vinyl products. It also offers 12-, 18-, 24- or 36-month financing (pending credit approval). In addition to online scheduling, the newly released DaltonFloorTailor.com also features a sneak peek at products and a blog – which will showcase everything from the latest flooring design trends and new product launches to home décor tips and industry news. Dalton Carpet One invites homeowners to experience a new way to shop for flooring that combines its own long-standing legacy and the professionalism of its Flooring Experts with the convenience of In-Home Appointments, quick turn-around times and its simple four-step process.
