Armstrong Flooring announces its participation in the International Builders Show (IBS) 2022, organized by the National Association of Home Builders (NAHB). IBS 2022 runs February 8-10 in Orlando, Florida at the Orange County Convention Center.
Armstrong Flooring is the exclusive flooring sponsor of Show Village, and its products are featured prominently throughout the official show home of IBS and the NAHB—The New American Home 2022.
“We’re excited to be taking part in both the Show Village and The New American Home,” said Tom Cole vice president of residential sale at Armstrong Flooring. “With the return to an in-person event this year, attendees will engage with our products first-hand as they walk through these homes—allowing them to experience the flooring’s ease of installation, innovative durability and remarkable design.”
Real-World Product Experiences
Empower Rigid Core Flooring—which is engineered using Reinforced Mineral Core (RMC) and resilient layers that enhance durability—is used throughout the Show Village homes. This unique outdoor exhibit area gives attendees opportunities to participate in interactive programming and tour demonstrations—enabling them to observe how various products perform in real-world scenarios and receive important best-practice tips on installation.
Visitors to The New American Home (TNAH), the official show home of IBS 2022, will be immersed in the industry’s best practices, latest construction techniques, innovative products, and thought-provoking design. Highlighting outstanding advancements in home building and sustainability, TNAH features flooring products—such as Armstrong’s Empower and Alterna—which are focused on reducing project timelines and material waste through ease of installation, while increasing occupant comfort through noise reduction, cleanability and durability. Visitors will experience Empower for themselves throughout the home’s main floor, as well as on the rear stairs. Alterna, a resilient alternative to ceramic, provides pet-friendly, dirt and stain repellant flooring in the home’s dog wash area.
TNAH shuttle buses will be available to IBS 2022 attendees on a first-come first-serve basis. Tickets are required and may be picked up at TNAH booth, Feb. 8-10, 7:30am-3pm.
To learn more about Empower, Alterna and other versatile and durable flooring products, visit Armstrong Flooring at IBS 2022, Booth P14, or visit ArmstrongFlooring PRO.
To register for the show, click here.
