Artistic Tile felt compelled to lend their support and highlight the community through their latest campaign, “Bringing Art to Life.”
The intent of the campaign is to bridge a divide between the art of design and the performing arts and to draw attention to the performing arts, which have been so terribly impacted by COVID-19.
“Bringing Art to Life” highlights four performing artists: Yannick Lebrun, principal dancer with the Alvin Ailey American Dance Theatre; Isabel Leonard, vocal artist and advocate who performs with Metropolitan Opera and other renowned companies worldwide; Anthony McGill, principal clarinetist with the New York Philharmonic; and Krysta Rodriguez, the multi-hyphenate talent who stars on stage and screen, most recently as Liza Minelli in Netflix’s Halston.
The campaign features images of each artist wearing custom garments actually made of Artistic Tile’s Jazz Glass. To construct the clothes made of tile, Artistic Tile called on Eduardo Wilder who used clever techniques in the design, artfully hidden within the garments (some of which weigh up to 30 pounds).
For the campaign, Yannick wore a custom scoop neck tank crafted from Hip Herringbone. Wearing the design, Yannick shares, “To be honest, I just feel like a king.”
Leonard wore an evening gown composed of Billie Ombre Blue. Fittingly, the ombre design is an interpretation of waves of melodic vocalization and inspired by vocalist Billie Holiday. Isabel was drawn to the color as “a big fan of blue.” Envisioning it in her home, she said, “I wore that, but it’s on my wall now.”
Anthony’s dinner jacket is made from Tuxedo Park Gillespie Green, paired with a Billie Ombre Green tie. “The jacket came to life when the light hit,” he said.
Rodriguez wore a cocktail dress composed of Tambourine Traps glass mosaics in “Watercolor White.” As a designer, she sees the tile as “an indoor/outdoor shower that leads you out to a beautiful infinity pool. It has a beautiful oceanic look to it, but it is also calming, spa-like. It’s like taking a breath.”
More than just imagery, the campaign also gives back to the performing arts community. Artistic Tile donated on behalf of each artist to a non-profit organization of their choice.
Yannick Lebrun selected Dancers Responding to AIDS, a program of Broadway Cares/Equity Fights AIDS, one of the nation’s leading industry based, nonprofit AIDS fundraising and grant-making organizations. “This organization is truly incredible, and it means a lot to me to be able to help them get back to their normal activities,” Lebrun said.
Isabel Leonard opted for an organization with a very personal connection, the Prostate Cancer Foundation in honor of her father.
As a contributing faculty member of The Performing Arts Project, whose mission is to guide a new generation of performing artists, it was important for Krysta Rodriguez to contribute to “something more personal and near and dear to [her] heart.”
Anthony McGill chose The Andrew Goodman Foundation, an organization that encourages young voices to use their power as voters in our democracy.
Beyond supporting the individual efforts of the artists, Artistic Tile wanted to support the Arts community as a whole. Artistic Tile selected a non-profit organization that works to expand the arts in the U.S. Through December 31, 2021, Artistic Tile will donate 3% of all orders placed that reference the appropriate code found in the campaign.
“We have always been a company with a strong philanthropic drive; I am as proud of this as I am of any material or space we have created over the years,” said Nancy Epstein, founder and chairman of the board.
