Shaw Floors has announced its phase two soft surface introductions, broadening the Foundations, Simply the Best Values and Bellera collections. Foundations and Simply the Best Values focus on timeless and proven styles that offer beauty and performance at budget-friendly prices. Bellera is, paws down, the best for pets with its high-performance fiber and award-winning LifeGuard spill-proof backing.

“Home is at the heart of our phase two soft surface introductions, as we aim to capture the increasing consumer desire to create a sanctuary out of their most personal and intimate spaces. Today's consumer wants soft, cozy styles and more natural patterns and textures,” explains Teresa Tran, vice president of Shaw Floors’ retail channel. “People are beginning to realize how design and acoustics impact mood and well-being while in a space and are using soft surfaces to experiment with colors to brighten/soften a room, or for the benefit of noise reduction. New introductions from Shaw Floors promise the consumer gorgeous style and design, without sacrificing durability and functionality. New performance technologies promote easy cleaning and stand up to high traffic from kids, pets and active households. What’s more, nearly all of our carpets are Cradle to Cradle certified, meaning these are safer, more sustainable products made for the circular economy and to meet the consumer's need for responsible purchasing. We’re excited to help our customers grow their business with smarter, better product solutions that are inline with today’s healthy home movement and through our new priority service program, Shaw Floors Select.”

Phase two soft surface introductions include:

Timeless and proven favorites to endure the test of time.

Influencer
Luxurious and practical, this texture offers three beautifully mixed color contrast levels.
50 oz. Endurance High Performance Fiber | 6 Flecks, 3 Accents, 3 Tonals | 12 Colors

Grandiose  (SFN Head Start)
Luxurious and practical, this texture offers three beautifully mixed color contrast levels.
60 oz. Endurance High Performance Fiber | 6 Flecks, 3 Accents, 3 Tonals  |  12 Shared Colors

Without Limits I, II, III
With a beautiful, nature inspired color palette, this soft texture and its "just right" color accents add layers of texture and interest to any room. Without Limits has no limit of versatility as it coordinates perfectly with any hard surface material.
40/50/60 oz. PET |  15 Coordinating Colors | Bleach Resist

Channeling/Embellished
Inspired by macro-lense photography capturing organic elements down to the smallest detail.
35 oz. PET  |  Solution Dyed |  12 Solid Colors (Channeling)
35 oz. PET |  Solution Dyed |  12 Tonal Colors (Embellished)

Crafted Embrace / Chic Elevation
Inspired by the patina crafted in metal work through oxidation, these unique loops tease out just the right amount of whimsical shine.
45 oz. Endurance High Performance Fiber |  12 Shared Colors

To view all phase two soft surface introductions (specifications and color swatches), click here.