Shaw Floors has announced its phase two hard surface introductions, focusing on its made-in-America, 100 percent real hardwood styles featuring REPEL splash-proof technology and its Floorté waterproof collection of hardwood and luxury vinyl styles.
“We’re zeroing in on the solutions today’s consumers expect in order to bring our customers targeted, tested, on-trend and, most importantly, on-time styles,” explains Matt Rosato, hard surface channel director for Shaw Floors. “We’re excited to launch new, in-demand products in the market’s preferred hard surface platforms, like our made-in-America REPEL hardwoods and all-new Floorté Tile Series. Popular REPEL style, Pebble Hill, received a color line refresh and is part of our Shaw Floors Select priority service program, featuring hard and soft surface styles that ship within five business days. New Floorté Tile Series brings customers and consumers a simple and beautiful alternative to tile, with reduced installation time, hassle and cost. Our phase two introductions compete in visual, performance, warranty/value and cleanability, and offer something for every lifestyle, at any life stage.”
Phase two hardwood introductions include:
Made-in-America, real hardwood styles, designed for the traditional hardwood consumer who needs extra household protection from topical moisture. Featuring REPEL splash-proof technology and ScufResist Platinum finish.
Celestial
Rustic character designed to enhance the look and feel of hardwood.
⅜” x 6.22” | Betula species up to 58.5” lengths | 5 Colors
Pebble Hill Mixed Width
New for 2021, this best-selling hardwood style now offers a refreshed color line showcasing a low luster finish that enhances the raw look of natural materials used in handcrafting.
⅜” | Up to three width options 5”, 6 ⅜”, & mixed width | Hickory up to 58.5” lengths | 5 Colors
Bring Nature In. Keep Water Out. Designed for consumers in high-traffic households who want the look and added value of real hardwood, but need heavy duty performance.
Westminster
These on-trend colors show dusty medium tones that bring warmth to the design.
6 mm x 6.5” | Hickory, Maple or Oak up to 48” lengths| 9 Colors
Phase two luxury vinyl introductions include:
The beauty of tile and stone meets the simplicity of vinyl. Designed for consumers who want the timeless look of tile and stone visuals with the easy installation and maintenance expected from luxury vinyl.
Paragon Tile Plus (SPC)
Brand new for 2021, this series was inspired by the unique and true- to-nature looks that are found in real tile.
12” x 24” | 20mm | 12 colors
New tile and stone styles are also available. To view all phase two hard surface introductions (specifications and color swatches), click here.
