Shaw's president, Tim Baucom, was featured in the Cradle to Cradle Products Innovation Institute's second installment of Five In Ten, in which senior leaders with a commitment to Cradle to Cradle answer five questions in 10 minutes.

Cradle to Cradle Products Innovation Institute's is a non-profit organization created to bring about a large-scale transformation in the way things are made. Its mission is to provide a continuous improvement quality standard to guide product manufacturers and designers in making safe and healthy things for our world.

See the interview here.