At retail this fall are the newly enhanced TimberBrushed hardwood collections from Hartco, exclusive to independent flooring retailers and featuring an array of wire-brushed visuals and price points offered in three distinct collections – Silver, Gold and Platinum.
“This launch has been our largest to date with 32 separate designs, and we are thrilled by the response by our distribution partners as they share these new designs with their retail partners. The breadth of product options has allowed each customer to select the assortment that works best based on regional preferences, and the brushed visuals with on-trend staining have really resonated with retailers,” said Wendy Booker, vice president-marketing and new product development, AHF Products.
The Silver Collection is offered at a strong price point, in a 1.2mm European white oak with an oiled finished look, UV Performance in a low-gloss, matte finish. The Silver level offers distinctive style and value in a modern, wire-brushed engineered wood floor.
TimberBrushed Gold features wide widths in a wire-brushed texture to create an upscale design. The collection offers the line’s top selling seven colors, in wide and long boards, and eight brand new colors with reactive stains for a striking, individualized style statement.
At the premium level, TimberBrushed Platinum is a 3mm European white oak, featuring extra wide planks – 9/16” x 9” engineered – in 84” fixed random lengths, with unique reactive and fuming effects. In one technique, the hardwood is textured by gently removing the soft portion of the wood to expose the grain, and adding color effects to bring enhanced definition and dimension to each plank. In another look, a fumed effect creates an eye-catching visual that appears dark, smoky and dramatic on the wood.
The Hartco TimberBrushed Collection is a recipient of a Platinum 2020 Award for Design Excellence (ADEX), the largest and one of the most prestigious awards programs in the architecture and design industry.
The Hartco website, www.hartco.com, showcases the colors and glosses, staining and layering techniques used to create Hartco’s striking visuals. Since 1946, Hartco has been among the top flooring brands. From classic to contemporary designs, the new Hartco line offers a wide range of colors, textures and surface treatments creating beautiful spaces that last for generations.
