LG Hausys Floors introduces a new luxury vinyl tile collection with stunningly realistic visuals and textures that creates a dramatic artistic statement for commercial interior spaces. The Artistry Collection, featuring six plank and six tile visuals, is a revolutionary addition to LG Floors’ PRESTG line of premium SPC flooring products.
Designers and trade professionals can begin exploring design possibilities with the Artistry Collection through two free resources. The Artistry Online Book, a downloadable PDF, provides product details, inspirational images, color palette information and much more. The Artistry Sample Book contains product samples showing Artistry’s mix and match capabilities with wood and metal visuals to create stunning new aesthetics. Both resources are free and can be accessed by visiting http://etc.lghausysusa.com/newsletter-subscription_01.
Products within the PRESTG line come with LG Hausys’s world-class technology and design innovations. Its Continuous-Embossed-in-Register (C-EIR) technology perfectly reproduces the beauty, texture and look of high quality woods and stone. PRESTG brings industry-leading design reproduction, high resolution printing and the ability to create a pattern size twice that of conventional flooring. PRESTG SPC products are exceptionally durable, easy to install and 100 percent waterproof. They also contain industry-leading sound absorption properties and performance properties to prevent scratches and stains.
The Artistry Collection elevates the PRESTG line through a new, proprietary Multi-gloss Embossed-in-Register (M-EIR) technology. An innovation new to resilient flooring, M-EIR utilizes an engraving process that generates varying gloss effects. The result is a reinterpretation of natural wood and stone looks and textures unseen in LVT products today. With gloss effects ranging from matte to high luster, the Artistry Collection enables floors to achieve a truly artistic aesthetic.
The Artistry Collection brings the dynamic Mix and Match design concept to LVT flooring. Various materials, colors, finishes, patterns and textures combine to create completely new expressions that reveal a highly detailed, handcrafted look. Organic wood grain visuals are paired with the look of rustic, man-made metals, uniting wood and metal in a creative and seamless design. With the Artistry Collection, designers can specify a product that easily achieves any vision – from contemporary to industrial to residential – all with an authentic and fresh look.
“The Artistry Collection is the perfect marriage of LG’s unrivaled leadership in design, quality and manufacturing innovation,” said LG Hausys Floors Marketing Communication Manager Carol Lee. “It is the first and only collection that brings the Mix and Match design concept to SPC flooring and offers a premium look and feel that no other manufacturer can match. As its name implies, each visual in the collection is pure artistry.”
All products in the collection come with a 20 mil wear layer and are available in either a click or glue-down option. The six plank visuals come in a 9” x 60” size. The six tile visuals are available in a 12” x 24” size with click option, or a 24” x 24” size for the glue-down option.
The Artistry Collection marks LG Floors’ sixth LVT collection designed for office, healthcare, hospitality, education and other commercial environments. LG offers two additional collections in sheet. More information about LG Floors is available at https://www.lghausysusa.com/flooring/index.do.
