Armstrong Flooring is extending its exclusive Diamond 10 Technology to a new solid hardwood collection, Appalachian Ridge. With Diamond 10 Technology, Armstrong Flooring is able to deliver a beautiful solid hardwood that is more versatile and durable for homeowners with busy lifestyles. Appalachian Ridge is the second hardwood collection to incorporate Diamond 10 Technology.
Appalachian Ridge offers scraped and brushed artisan effects harmonized with gentle sanding to create a refined, tactile canvas, brought to life with carefully selected stains and color washes. This fusion of soft focus texture and unparalleled, multi-tonal colors creates a designer floor with subtlety and sophistication.
“Our research consistently shows that solid hardwood is the most coveted flooring choice by consumers for its timeless beauty and the considerable value it adds to a home; but a factor preventing some from purchasing is concern over scratches and maintaining that beauty over time," said Michael Bell, vice president of wood. "When investing in hardwood, consumers seek peace of mind that their floor will look beautiful for the long term. For many consumers, scratch is a top factor when considering the durability of the floor.”
Both Appalachian Ridge and Paragon are made from 100% solid Appalachian hardwood with patent-pending Diamond 10 Technology, the flooring innovation that incorporates cultured diamonds to create a powerful layer of scratch protection without clouding the beauty of the hardwood underneath. Unlike many protectants that can leave a cloudy finish, Diamond 10 Technology provides clear scratch protection allowing the natural allure and beauty of the wood to shine through. It forms a hard traffic-and-wear-resistant barrier on the surface that also protects the wood from soils and stains.
For information, visit www.armstrongflooring.com.