Mullican Flooring has appointed Heather Burke as digital marketing coordinator at the company’s Johnson City, Tenn., headquarters. In her new position, Burke will be responsible for creating, coordinating, executing, and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design, and search engine optimization (SEO), and develop content for the Mullican website and social media platforms.

“Heather comes to Mullican with a deep background and a wealth of knowledge in digital marketing,” said Neil Poland, president of Mullican Flooring. “Her strong communication and creative-thinking skills are matched by her enthusiasm for producing top content for our consumers and retailers. We are pleased to welcome her to our team, and look forward to increasing our digital presence across the hardwood flooring industry.”

A native of Kingsport, Tenn., Burke earned a bachelor’s degree in art and a bachelor’s degree in business administration, both from East Tennessee State University in Johnson City. Her interests include integrated marketing communications, digital platforms, photography, Spanish, and graphic design.

Burke said, “I am very excited to be joining the Mullican family. Mullican Flooring is nationally recognized for manufacturing high-quality, sustainable hardwood flooring products, and I look forward to helping them achieve their digital marketing and communications needs.”

For more information, visit www.mullicanflooring.com.