Capel Rugs is holding an anniversary party for retailers, designers, and the media Sunday, April 23 at the April High Point Market in N.C., to celebrate the company’s centennial year. The festivities will kick off with an N.C.-based Biltmore champagne toast at noon on Sunday in the company’s showroom in Historic Market Square. The toast will include remarks by Leon Capel Jr., Jesse Capel, and Arron Capel, sons of Capel Rugs founder A. Leon Capel, who led the company as co-directors from the 1970s until the 2010s. The toast will be followed by lunch along with ice cream, cake and cake pop favors. During the celebration, Capel’s second generation of company leadership will be sharing stories and signing the 100th anniversary product catalog upon request. Hosts for the event will be Cameron Capel, vice president of national accounts; Mary Clara Capel, director of marketing; Ron Capel, managing director of retail; and Richard Capel, director of manufacturing, part of the current third generation of company leadership.
“We invite all of our dealers, designers and other members of the extended Capel family to join us for this festive High Point Market celebration,” said Cameron Capel. “One hundred years in business is a major milestone, and this achievement underscores our long tradition of providing the very best quality, service and customer satisfaction. Our dealers are like family, so we’re excited to share this anniversary with them.”
At market, Capel Rugs also will give away limited-edition tote bags produced from rugs made at its factory in Troy, N.C. The tote bag, which will have the 100th anniversary logo, will be offered to the first 100 showroom visitors. In addition, Capel’s new special centennial edition catalog will make its official debut in High Point, with copies available to visitors throughout market.
As part of its anniversary celebration, Capel Rugs will launch two commemorative rugs introduced during winter markets. The first new collection, New Homestead, is a revival of the company’s Old Homestead rug. The first braided chenille rug ever made, Capel’s Old Homestead design was selected for the World Floor Covering Association’s Hall of Fame in 1978. The new version features an updated construction and fresh, on-trend colorways. Capel Rugs also introduced a new version of Yorktowne, one of its most popular braided designs from the 1980s. Made in North Carolina, the updated version of Yorktowne features a cross sewn rectangular shape that gives the original colonial-style design a modern spin.
For more information, visit capelrugs.com.
