Gary Keeble will be responsible for crafting a new brand strategy for Metroflor, so all written, visual and verbal messaging is on-point for each of the company’s audiences: distributors, retailers, contractors and consumers.
Sketchbox allows retailers, architects, designers and end users to select from an extensive palette of shapes, patterns, colors and combinations, making it simple to design a unique patterned LVT floor.
Metroflor Corporation’s latest Metroflor LVT collection - Metroforms with Attraxion Magnetic Attachment Technology - is now available to explore online at metroflorusa.com.
With the general pause in business at retail, MetroFlor is giving retailers and installers the tools to become self-improved by learning about their products and installation techniques until business returns to a more normal environment in the coming weeks.
Aspecta is engaging in sustainability and transparency initiatives for high-performing and biophilically-designed products and a restorative ecosystem.
Paul Eanes was recently named vice president of new business development for Metroflor. In his new role, the company said that Eanes will discover new customers and channels of sale for Metroflor that could involve OEM customers.